NBA basketball news, Ekingsnews recently revealed that Nike, the world’s famous sports apparel brand. has become a stock investor in the US women’s basketball league, WNBA, reinforcing its 25-year commitment to the league.

This partnership will allow Nike to grow the league by creating a true storytelling approach. and provides a broader vision for WNBA women athletes and creates more grassroots opportunities for girls in basketball.

Sonja Henning, vice president of Nike’s NA Leagues Partnerships, said: “Women’s sport is one of the best investments. with the potential to create impact and grow into the next era of basketball.”

“Nike has always been more than a supporter of the WNBA, we are a strategic partner. And we are proud to be part of a movement that redefines sport for a new generation, for WNBA players, fans and girls.”

Nike’s Long-term Investment

Nike’s primary goal from this investment is to provide the WNBA with the necessary resources to accelerate its long-term growth. A WNBA commissioner said: “Nike’s investment is not just a sign of how powerful the women’s sports movement is. It also represents support for the WNBA’s vision and it’s time to redefine the way we support women’s basketball.”

“We cannot be more grateful to Nike for their unwavering support in our league. Including stars in both current and next WNBA releases. And we look forward to building our long-lasting relationship in exciting new ways.”

Las Vegas ACE forward Eja Wilson said she is proud to see Nike become more involved in the WNBA league. It also means more opportunities to inspire young girls to dream big,” she said.

The United States Women’s Basketball League, the WNBA, was formed in 1996, 25 years ago, with the most recent champions being the Chicago Sky, which was also the team’s first championship.